Indonesian Culture Essay Example for Free

Indonesian Culture Essay Indonesia has about 300 ethnic groups, each with cultural identities developed over centuries, and influenced by Indian, Arabic, Chinese, and European sources. Traditional Javanese and Balinese dances, for example, contain aspects of Hindu culture and mythology, as do wayang kulit(shadow puppet) performances. Textiles such as batik, ikat, ulos and songket are created across Indonesia in styles that vary by region. The most dominant influences on Indonesian architecture have traditionally been Indian; however, Chinese, Arab, and European architectural influences have been significant. Sports in Indonesia are generally male-orientated and spectator sports are often associated with illegal gambling. The most popular sports are badminton and football. Indonesian players have won the Thomas Cup (the world team championship of mens badminton) thirteen of the twenty-six times that it has been held since 1949, as well as numerous Olympic medals since the sport gained full Olympic status in 1992. Its women have won the Uber Cup, the female equivalent of the Thomas Cup, twice, in 1994 and 1996. Liga Indonesia is the countrys premier football club league. Traditional sports include sepak takraw, and bull racing in Madura. In areas with a history of tribal warfare, mock fighting contests are held, such as, caci in Flores, and pasola in Sumba. Pencak Silat is an Indonesian martial art. Indonesian cuisine varies by region and is based on Chinese, European, Middle Eastern, and Indian precedents. Rice is the main staple food and is served with side dishes of meat and vegetables. Spices (notably chili), coconut milk, fish and chicken are fundamental ingredients. Indonesian traditional music includes gamelan and keroncong. The Indonesian film industrys popularity peaked in the 1980s and dominated cinemas in Indonesia, although it declined significantly in the early 1990s. Between 2000 and 2005, the number of Indonesian films released each year has steadily increased. The oldest evidence of writing in Indonesia is a series of Sanskrit inscriptions dated to the 5th century. Important figures in modern Indonesian literature include: Dutch author Multatuli, who criticized treatment of the Indonesians under Dutch colonial rule; Sumatrans Muhammad Yamin and Hamka, who were influential pre-independence nationalist writers and politicians; and proletarian writer Pramoedya Ananta Toer, Indonesias most famous novelist. Many of Indonesias peoples have strongly rooted oral traditions, which help to define and preserve their cultural identities. Media freedom in Indonesia increased considerably after the end of President Suhartos rule, during which the now-defunct Ministry of Information monitored and controlled domestic media, and restricted foreign media. The TV market includes ten national commercial networks, and provincial networks that compete with public TVRI. Private radio stations carry their own news bulletins and foreign broadcasters supply programs. At a reported 25 million users in 2008, Internet usage was estimated at 12.5% in September 2009. More than 30 million cell phones are sold in Indonesia each year, and 27 percent of them are local brands.

Haagen Dazs A Successful Ice Cream Brand Marketing Essay

Haagen Dazs A Successful Ice Cream Brand Marketing Essay Haagen-Dazs is a successful organization which is an ice cream brand owned by General Mills and sold under the Nestle licensing brand in the United States. Reuben Mattus is the founder of Haagen-Dazs in Bronx, New York in 1961. He was a young entrepreneur with a passion for quality and a vision for creating the finest and purest ice cream. Initially, he worked in his mothers ice cream business selling fruit ice and ice cream in the streets of the Bronx in New York. In order to produce the finest ice cream, he insisted on using the finest and purest ingredients. By 1960, Reuben Mattus was supported by his wife Rose. He decided to form a new company dedicated to his ice cream vision and called his brand as Haagen-Dazs. Therefore, the name of Haagen-Dazs was come from Reuben Mattus. Reuben Mattus had a daughters Doris. She opened the first Haagen-Dazs shop in 1976. It was an immediate success and it become very popular led to a rapid expansion in a short period of time across the country. In 1983, Reuben Mattus agreed to sell his company- Haagen-Dazs to The Pillsbury Company, which still remained committed to the tradition superior of quality of ice cream. (HDIP.Inc) History of Baskin Robbins Baskin Robbins is an invention by two brothers-in-law; they are Mr. Burt Baskin and Mr. Irv Robbins. The main reasons motivate them to create this brand is because both of them hope can open an innovative ice-cream store that can be a good place for every family member can be gather together and this can improve the relationship between the parents and their children. These two brothers-in-law in deep love with the old fashioned ice-cream and they expect can use the highest quality of material to produce many different ice-cream flavors for their customer. In the year of 1954, Baskin Robbins defeats their competitors at the Los Angeles Country Fair and won their first Gold Medal, and then in subsequent of year, the prize of Gold Medal also wins by Baskin Robbins Ice Cream. In the mid year of 1960, Baskin Robbins has been opening more than 400 stores in United States. In year 1970, it expand their business over the United States with open their stores in many different country such as Japan, Saudi Arabia, Korea and Australia. 1.2 Companys objective In every Haagen-Dazs shop, their objective is to make your experience with us as pleasurable as possible. Every product in Haagen-Dazs is from only the finest and purest ingredients in the world. Well trained staff will gladly assist their customer in choose from extensive menu. (Haagen-Dazs) Similarly, the objective of Baskin Robbins is to provide every customer can have a deep impression and deliciously fun after enjoy the Baskin Robbins ice-cream and intend to stay Malaysians Favorite Premium Ice Cream in every way. 1.3 Board of Directors Nestle has acquired General Mills fifty percent ownership stake in Ice Cream Partners USA. The Board of Directors in Nestle S.A was Peter Brabeck-Letmathe. He is an Austrian, born in Villach on November 13, 1944. (Nestlà © 2001) On the other hand, the president of Baskin Robbins is Mr. Anthony J. Gioia and it chief brand operating office is Srinivas Kumar. The organizations 2.1 The brands / Types of products. There have different types of products sell in Haagen-Dazs that is including ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt. (HDIP. Inc) Similarly, Baskin Robbins not only sell ice-cream, they also sell many types of dessert product like soft serve, sundaes, beverages and cakes. (Baskin Robbins) 2.2 Slogan and Logo The Slogan of Haagen-Dazs is Made like no other, which is mean only using the finest ingredients and offering the best ice cream, frozen yogurt and sorbet. The ice cream of Haagen-Dazs that is always available for the health conscious. (eHow.Inc 2010) The slogan for Baskin Robbins is 31 flavors. This idea is propose by Carson-Roberts, the advertising agency in year 1953. (Baskin Robbins 2010) 2.3 Current business development Haagen-Dazs is a famous brand of ice cream around the world. It is starting with only three flavors which are vanilla, chocolate and coffee. In 1976, the company opened their first retail shop in New York and offered franchises throughout the United States and 54 other countries around the world. (Wikipedia 2010) Nowadays, Baskin Robbins had already open 2,500 stores in USA and 2,500 stores in different country such as Australia, Canada, China, India, Japan, Korea, Malaysia, Middle East, Puerto Rico, Russia and UK. It also provides more than 1000 flavors of ice-cream. Baskin Robbins lead their employee to have an opportunity to develop their ability and creativity when make a decoration to the cakes and improve their interpersonal skills when communicate with customer and even their own managerial skills. Marketing strategies 3.1 How do they market their products? The purpose of a marketing strategy is to facilitate a business to achieve and sustain a competitive advantage in the marketplace. Haagen-Dazs had adopted Marketing Mix strategies in their business. Nowadays, Haagen-Dazs had done some promotion by uses print adverts to attract customers worldwide. They have more focused on the pleasure of customer when they eating ice cream which is made from finest and purest ingredients in the world. They advertising on the focused on fact that after consumer consumed their ice cream still can maintain a great body and have a purest ingredients without add on money for it. (MM 2005) However, Baskin Robbins also do some promotion activities and campaign like do a discount promotion. They are more focused on give discount for customer to purchase more. For example when customer purchase ice-cream above RM 15, they can purchase a scoop of ice-cream at RM 0.31 only. Beside, every 31st of the month, Baskin Robbins would give 31% of discount on hand-packed ice-creams. Furthermore, to cheer up every Wednesday as a Pink Day, from 1 March until 31 March every Wednesday, when customer go to Baskin Robbins store they only need to show up anything which i s pink colour to the staff then can get a double scoop of ice-cream for a price of one single regular scoop, is pay only RM7.50 to get 2 of your favourite flavors. Place is the location which allows the organisation to spread the products and services for the customers. All Haagen-Dazss shop or cafes are usually located on prime streets or malls where there have many young adults. Besides, Haagen-Dazs always located at petrol pumps and other convenient areas where customers they can pick a scoop of ice cream while they on go. Beside, Haagen-Dazs shop or cafe always providing comfortable seat for customers and couples, bar tools, dim light bulb, rich colours to create an ambience of intimacy and love. (MM 2005) In the same way, most of the Baskin Robbins stores located in shopping malls as well where there have many young adults, family and children. Baskin Robbins stores always decorate with rich colours and provide comfortable seat for their customers. Haagen-Dazs and Baskin Robbins also distributes their products to other market like Giant, Jusco, Carrefour and etcetera, so that it is more convenience for customer to buy their ice cream in ev ery way. Price is the amount which is paid by the customer to exchange the product and service. Most of the organization offers a low price to attract customer towards its product and service and also attempt to capture the target market based on cost differentiation. However, Haagen-Dazs focused on providing finest and purest ingredients. There is no price discounts or special offers in Haagen-Dazs, for purest ingredients and heath conscious, Haagen-Dazs have not reduced price to try attracting customers. Similarly, the ice cream of Baskin Robbins is a premium ice cream with high quality ingredients. Therefore, the way of Baskin Robbins to pricing their product is higher than other ice cream such as Wall, Nestle, and Cornetto. Haagen-Dazs has produce different type of products like ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt. They always ensure their product to maintain the luxurious taste and high quality associated with their brand by using finest and purest ingredients. It ensuring that fresh cream is used for rich creamy flavor, fresh skimmed, fresh egg-yolk and etcetera to produce a high quality ice cream. (MM 2005) They advertise that their ice cream by ensuring their ice cream is perfectly rich in finest and purest ingredients because it contains no excess air. Further, Haagen-Dazs ice cream are unlike others brands, it is no artificial colours are used. Haagen-Dazs prefers to use better natural ingredients and make sure that is healthy and safety for customers use. Baskin Robbins has also come out variety of products like ice-cream, sundaes, beverages and cakes. Whereas, they continuously do more research and development to create new flavor of ice cream every month. Like t he new flavor for this month- March is Caramel Praline Cheesecake. Nowaday, they already have more than thousand flavors of ice-cream. They also use a low fat chocolate to make their ice-cream which provide for a customer who are mad about chocolate flavor but want to maintain their body. Customer can get the dietary and nutrition information of each product, especially for the person more stress on a good health. 3.2 Advertising methods Haagen-Dazs advertisement always will be located in a high traffic area where customers will be easy catch by the advertisement through the advertisement board. Customers also will be reached through advertisements such as fliers, newspaper advertisement and through its grand opening ceremonies. Their marketing program will also be incorporated by offering special coupon prices for nearly restaurants, hotels, and shops to customers who purchase any single product at Haagen-Dazs. Major marketing will be contacted through newspaper advertisements, magazines, and flier distribution. In the same way, Baskin Robbins has adopted same advertising methods with Haagen-Dazs which is advertised through the billboard, fliers, magazines, newspapers and etcetera. Future Plans of the organization On 6 Jan 2010, Baskin Robbins makes an announcement that they already open a franchise sale in Miami, Florida, because like nowadays only two Baskin Robbins stores in Miami areas, so they expect can expand their business in this area. Salman Siddiqui, vice president of global business development, Baskin Robbins said that they will continue to provide a high-quality ice cream especially frozen desserts and beverages to deal with a higher demand in Dade and Broward countries. (PR Newswire 2010) In 1999, General Mills entered an agreement with Nestle which combined their ice cream brands in the United State in a 50/50 joint venture. (Decision news media 2001)In the future, Haagen-Dazs also have a plan to open new markets in Turkey, Egypt, and in the Gulf States and they hope can opening two to four shops in Cumberland Country locations by the end of the year. (Joe Green 2010) Conclusion The world is changing very fast; there are many competitors in the market leading to higher competition nowadays. Focus on differentiation would achieve sustainable competitive advantage. Differentiation could arise from a wide range of areas of an organization, such as, products, pricing, brands, promotion and geographic location. Price is crucial for customer to decide which same products but different brands are worth to purchase. Most of the company would search for low cost material to earn more profit. However, The Haagen-Dazs was differs from other companies. Haagen-Dazs are more focused on the pleasure of customer when they eating ice cream which is made from finest and purest ingredients. Consequently, the company becomes a super-premium brand like its product is only made from natural and purest ingredients without any artificial colourings, stabilizers or stabilizers. (Stat Counter 2008) On the other hand, Baskin Robbins is more focused on giving discount for customers. They want to provide great product for their customer with cheaper price; therefore they always have many promotions like customer can enjoy 31% of discount in every month have 31st day. Furthermore, Baskin Robbins always has many activities function such as to cheer up every Wednesday as a Pink Day, that is a way to create customers interesting toward their brand and product. Customers might feel that is interest and worth to participant to get cheaper ice cream. ( Go Out Eat 2010) Haagen-Dazs has focused on purest and finest ingredient with higher price, they has always targeted the adult market. Adults were financially independent and could make purchase decisions on their own. One of the reasons behind the brands success was the companys emphasis on market research to understand the consumers preferences, desires, and needs. Whereas, the target market of Baskin Robbins are family and children. Most of the children would like to choose Baskin Robbins because of the rich colours of Baskin Robbins is very attractive and the price is cheaper than Haagen-Dazs. The shop of Baskin Robbins can be a good place for every family member can gather together and this can improve the relationship between the parents and their children. Place is very important for company to spread their products and services for the customer. Haagen-Dazs and Baskin Robbins usually located on town, prime streets and shopping malls where there have many young adults and children. Similarly, Haagen-Dazs and Baskin Robbins have same idea which provides a comfortable environment for customers. After shopping, they can relax and enjoy their tea time in the cafà © of Haagen-Dazs or Baskin Robbins. The edge of Haagen-Dazs and Baskin Robbins is emphasis on customers needs, desire, and wants. Haagen-Dazs and Baskin Robbins also distributes their products to supermarket, so that it is more convenience for customer to buy their ice cream in every way. If discuss about flavor, the Baskin Robbins have more choices for customer compare to Haagen-Dazs because nowadays they already have more than 1000 flavors of ice-cream and every month they will create a new flavor. Haagen-Dazs has an intense focus on developing an internal and external marketing strategy. They obtained their current competitive advantage to establish premium pricing from using finest and purest ingredients to come out product excellence. They also invested in consumer research to understand the preferences and taste of their customers. (MM 2005) The brand image of the product is very important, Haagen-Dazs is do more better for this part, the outlook for their product it will let people feel like very classy. And their brand logo and color also give people the royal impression and will think that they are as true ice-cream connoisseurs. For the brand image of Baskin Robbins, for the view of people especially for family members, they will think that it is a good place they can gathering for their children like in Sunday-family day. (PeopaLove Brand Talk 2009)

Health Promotion Essay: Skin Cancer Awareness and Prevention

Health Promotion Essay: Skin Cancer Awareness and Prevention Health Promotion Essay about Skin Cancer Awareness and Prevention. Include group members were Lawrence Essilfie, Olufunmilayo Dawodu,Carla Gillard, Neil Brannigan, Niamh Greaney and Fiona Opoku throughshared ideas, experiences and debates. This essay shall discuss a health promotion forum on awareness and prevention of â€Å"Skin cancer† which was carried out by student nurses, named above. The four main areas the essay will cover are assessment of health needs, approach used, and evaluation of the health forum and finally conclude with a summary of the health forum. World Health is an important issue in today’s society. A good definition of health is â€Å"A state of complete physical, mental, and social well-being and not merely the absence of disease† (World Health Organization, 1946). Skin cancer is defined as malignant cell that forms in the tissues of the skin outer layer. Generally, most forms of skin cancer characteristic increase in a pattern. It begins with a single cell, by mysterious reasons the cell begins to reproduce extremely quickly. This uncontrollable growth leads eventually to cancerous cells which spreading through the body, affect larger areas. It occurs in both men and women (Hounsome et al, 2009). Assessment health needs is a systematic method for reviewing the health issue facing the population leading to agreed priorities and resources allocation that will improve health inequalities (NICE, 2005). There is an enormous detrimental of skin cancer in the United Kingdom (UK) and worldwide; therefore the need to educate the public is important. Epidemiological and demographic statistics Skin cancer has been established as one of the common cancer in UK, men and women are likely to get skin cancer but have not been known to be the most common cancer in women. Cancer Research UK, (2011) supported that, in 2011 13,300 people in the UK were diagnosed with skin cancer. 71% of those diagnosed with skin cancer were men, 61% of those were women and that is, 37 people globally been diagnosed every day (Worldwide Cancer, 2012). Cancer Research UK, (2011) states that one in every nine people in the UK will develop skin cancer at some point in their life; more than 300,000 cases will be diagnosed by the year 2020. It has become the most common cancer in the UK and is a leading cause of death for men aged 34 to 54 (Macmillan, 2009). According to Cancer Research UK, (2011), the strongest risk factor for skin cancer after smoking and alcohol is ultraviolet light, tanning beds, genetics and age. The older the person, the higher is the risk of developing skin cancer. NICE, (2010) supported that, skin cancer is strongly related to age with 81% of cases occurring in both sex age 50years and over and nearly 48% of cases of skin cancer are diagnosed in the 50- 69 age group. The World Health Organization WHO (2011) supports, skin cancer to be in the group top ten cause of death in high income countries. Despite the high incidence rates in western countries, 89% of people diagnosed with skin cancer are due to early detection and treatment states (Parkin et al, 2010). The Australia and New Zealand have one of the highest incidence rates worldwide including North America and USA, UK making these countries a priority for skin cancer awareness and prevention. In 2010 skin cancer resulted in an estimated 11,790 deaths in undeveloped countries and 184,000 deaths in developed countries accounting for 12 and 16 percent, respectively of all cancer deaths in men and women states Sherris, (2002). Between 2006-2008 skins cancer began to rise at the young age of 25 years, following the statistics and research completed by researchers. The target group will be from 18-40 years of age. The rational for choosing this target group was; giving information to young adults can give early discovery which can result in treatment, which increases chances of preventing, and also considering the opportunity for youngster to fully understating the risk of skin cancer (Davies Macdowall, 2006). Factors There are public health aspects to most cancers. Prevention is vital, including maintain a healthy lifestyle. There are many social factors that can affect skin cancer as stated above. Little exposures to ultraviolet light and the right timing can reduce the chances of skin cancer including awareness of the disease (American Cancer Society, 2010). Studies found that, non-melanoma incidence is rising in younger people, especially among those aged 25-39 (Bath-Hextall et al. 2007). The rates of most serious skin cancer are higher with men, as well as the deaths rate (Cancer Research UK, 2014). Malignant melanoma incidence has also risen in last 20 years in England from a rate of 6.7 per 100,000 people in 1985-87 to around 17.3 per 100,000 people in 2004-14 (Hounsome et al. 2009). Office for National Statistics, (2009) supported skin cancer is a public health issue, by placing the number of skin cancer deaths in the UK, is increasing each year. WHO, (2011) prompting the government to increase the awareness of skin cancer, like promoting UK national skin screening program, to create the awareness (Macmillan, 2009). Health Education Authority. (1998). Skin cancer prevention: policy guidelines for local authorities is to provide shade structures in public places to be utilised by general members most especially, children and young adult. Emphases were being given to the need to provide shade in areas often used. DOH (2006) Skin cancer awareness policy supported that, outdoor workers should be conscious of when and time to work, the feel and look of their skin and through contractors will obtain education in the suitable use of protective clothing and sunscreens to prevent against skin cancer. NICE (2011) skin cancer guidance is to ensure the published skin cancer measures are both comprehensive and clear to the public. It promotes self aware, also supporting being skin aware and regular skin checking together offer the best chances of finding skin cancer early. WHO, (2011) be skin aware, supported also the leaflets encourages public to become more aware of their bodies generally and to get to know their own skin. In addition, CIEH, (2005) Also stating some risk reduction might be achieved with prevention, these strategies cannot eliminate the majority of skin cancer that develop in low and middle income countries where skin cancer is diagnosed in very late stages. Therefore early detection helps in order to improve skin cancer outcome and survival remains the cornerstone of skin cancer control. Bradshaw’s’ needs The type of needs chosen for raising skin cancer awareness and prevention is normative need. Normative need is a need that is identified by health professionals based on the available sources and then judge on how the needs can be meet. One disadvantages of normative need is that it is not an objective fact it reflects on the judgement of the health professional which may be different from the patients. (Naidoo Willis, 2009). An educational approach was used because the aim of the forum was to equip individuals with the knowledge about being skin awareness so they can be able to make a well informed decision regarding their lives (Miller, 2013). The approach is intended to have an outcome for the targeted group because they will have an understanding of skin cancer and how early detection can changes life’s (Scriven, 2010). Advantage of the approach is the public’s right of free choice as long as the health promoter identifies the educational content to the individual (Ewles Simnet, 2003), the promoters in this case had identified that, giving preventive measure is beneficial. The disadvantage of the approach is in spite of the individuals being educated and given information does not necessarily mean they will change (Naidoo Willis, 2009). Methods used to educate was leaflets, showing through poster how affected skin looks, wallet size cards with information, sample sun cream also discussions once educated the visitors had the right to make an informed choice (Miller, 2013). Aims and objectives are important to be specific, measurable, achievable, and realistic time oriented (Ewles Simnet, 2003). The groups aim was to raise awareness and prevention of skin cancer to the public aged between 18-40 years. The groups objectives were that, at the end of 4-5 minutes visitors will be able to list two ways to prevent them from getting skin cancer, can name two sign, symptoms and the main causes of skin cancer, they would be able to list any two things they learnt from visiting our stand and also be able to state where they can access further information on skin cancer (Scriven, 2010). The evaluation process that had been used is impact, process, outcome and income which are in line with (Naidoo Willis, 2009). Process is described as the activity that shows detailed account of the intervention being planned and carried out (Tonnes Tilford, 2001). To achieve aims and objectives the group set up rules, each member was given a task to do which will help in achieving aims and objectives, resources that were gathered are posters, sun scream with SFP 15 and leaflets for the health forum. Achieving this, effective communication and understanding of what was expected from every member of the group (Scriven, 2010). Process Evaluation Proposed successful working in partnership with colleagues help develop each other’s strengths (Ewles Simnet, 2003). The theme of the forum was ‘BE SUN SMART’ that represents skin cancer awareness and prevention. There were writing in orange and bold stating â€Å"Skin Cancer Awareness And Prevention,† which was eye catching as a member of the group printed an image both genders why half of their faces were affected and a moles at the back representing how to sport and prevent skin cancer developing (Miller, 2013). A hat, sunglasses and T-shirt were use visually to help our visitors think how to prevent their bodies from getting skin cancer whenever they are going under the sun, be sun smart were used as a rhymed to remember our visitors, Leaflets were distributed among the people visiting the stand and different literature resources were displayed for visitors to read and also take away with them for future purposes Bunton MacDonald, 2002) This proved effective as visitors did not know how to identify normal moles from the cancerous moles (Tones Tilford, 2001). After showing of how skin changes when it’s affect by cancer cell and how to prevent those, questionnaires were distributed to the visitors in order to measure and assess whether objectives were achieved (Naidoo Wills, 2009). Questionnaires were given to each visitor who visited our stand. The questionnaire was helpful as it allows the visitors time to think about their responses with intrusion and can be distributed to vast numbers of people at the same time (Louise Parker, 2007). Freebies like a wallet size card with the help line and a website to get more information was given out, SPF 15 sun cream and a bottle of water was given out to every visitor who filled out a questionnaire. Impact evaluation is relevant to health promotion because it measures the impact of the activity (Scriven, 2010). Attending the health forum was encouraging as different age groups attended. Lecturers of the group evaluated the group’s overall presentation gave positive feedback on the presentation and overall work and we also got a very positive feedback from participant as we made her aware to visit her GP about a mole she been having over three weeks. The immediate impact was measured using the questionnaire that was distributed during the forum. All twenty five questionnaires were completed and 68% of the public that attended the forum could state the promoters objectives’ (Miller, 2013). However, 32% of the public were not sure, out of the twenty five questionnaires, twenty five were completed by the targeted group 100%. Out of the twenty five questionnaires, eighteen of them feel more confident knowing how to avoid and prevent their skin of any skin cancer and also being well aware of where to get information, therefore the promoters achieved their aims and objectives as figures were significant (Scriven, 2010). Outcome evaluation looks at long term of the health promotion activity, to see whether the objectives had been achieved or not (Tones Tilford, 2001). It is impossible to meet up with the participants who took part in the forum to gain feedback as the promoters did not obtain the contact details. Overall the presentation was excellent. The stand was very attractive. Improvement for the future would be to obtain participants contacts and enable the promoters to reach out of them where and when necessary. Also to spend a little bit more time with the participants as different people learn differently to achieve 100% of promoters’ aims and objectives. The health promoter’s role is to help people improve and gaining increase control over their health. By acting as a facilitator for assessing, evaluating and understanding health which involves working with all age groups, from a wide range of audiences (Green Tonnes, 2010). Educating the public, they will have to keep their knowledge up to date about issues arising or that needs improving, (Bennet, Perry Lawerence,2009). In conclusion the aim and objectives where achieved by raising awareness and prevention of skin cancer which is beneficial regardless of age by using an educational approach. Knowledge was gained during the campaign which was positive and will help the health promoters plan and implement any future activities. Word count: 2200 Reference Lists: Bennet, C., Perry, J. Lawrence, Z. (2009). Promoting Health in Primary care: Role of the health promoter. Nursing Standard, 23(47), 48-56. Bunton, R and MacDonald, G. (2002). Health Promotion: Disciples, diversity anddevelopments. (2nd Ed). London: Routledge Cancer research UK, (2010). Skin cancer incidence statistics, RetrievedFebruary, 03, 2014, from http://www.cancerresearchuk.org/cancerinfo/cancerstats/types/skin/incide ce/ Chartered Institute of Environmental Health (May 2005). Raising awarenessof the risk of skin Cancer Davies, M. Macdowall, W. (2006) Health Promotion Theory London: Open University Press Department of Health, Social Services and Public Safety (2011). Sunbeds Act (Northern Ireland). Belfast: DHSSPSNI; 2012. Ewes, L. and Simnett, I. (2003).Promoting Healty: A practical Guide. (5thEd). Edinburg: Bailliere Tindall. Health Education Authority. (1998). Skin Cancer Prevention: Policy Guidelines For Local Authorities. London, Health Education Authority Hounsome L, Poirier V, Dancox M, Ives A, Harris S, Verne J. (2009). â€Å"Analysis of the Increase in Incidence of Malignant Melanoma, and Correlations with External Factors†. South West Public Health Group. Louise, M. Parker, E. (2007). Health promotion principles practice in the Australian context. Australia: Ligare Macmillan, (2009) Prevention of skin cancer. Retrieved February, 03, 2014, fromwww.macmillan.org.uk Miller, C.A. 2013 Fast Facts for Health Promotion in Nursing : Promoting Wellness in a Nutshell: Retrieved March, 10, 2014, from http://herts.eblib.com/patron/FullRecord.aspx?p=1188979echo=1userid=her. 248710072e1d717tstamp=1387537341id=726352cfcfdf896d9a166c9754080 b1ea49f571extsrc=ath-usr Naidoo, J. Wills. J. (2009). Foundations for health promotion. Edinburgh: Bailliere Tindall Elsevier. 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Parkin D.M., Mesher D., Sasieni, P. (2010). Cancers attributable to solar (ultraviolet) radiation exposure in the UK in 2010. Br J Cancer 2011;105 Suppl 2:S66-9. Pender, N., Murdaugh, C. and Parsons, M. (2006.).Health Promotion in Nursing Practice. (6th Ed.).Pearson Education: London. Scherpereel A, Astoul P, Baas P, et al. Guidelines of the European Respiratory Society and the European Society of Thoracic Surgeons for the management of malignant pleural mesothelioma. Eur Respir J 2010;35(3):479-95. Scriven, A. (2010).Promoting Health: a practical guide.(6th Ed.).London: Bailliere Tindall. South West Public Health Group (2010) Non-Melanoma Skin Cancer: Estimates of `cases, November 2010. Tones, K. Tilford, S. (2001). Health Education Effectiveness, Efficiency and Equity. Cheltenham: Nelson Thomas. World Health Organization. (1946). Definition of Health. Retrieved February, 12, 2014, from http://www.who.int/about/definition/en/pring.html. World health Organization. Retrieved February, 9, 2011, fromwww.who.int/mediacentre/factsheets/fs310/en/index.html Lawrence (12234201) Module Code: 5NMH1018 1 | Page

Isabel allende :: essays research papers

About the Author It was fifteen years ago that, Isabel Allende took the literary world by storm with the publication of The House of the Spirits, a novel which chronicled four generations of a Chilean family against the backdrop of Chile's brutal history. The Times of London heralded Allende as having "the rare ability to blend fantasy and legend with political fact and a well-plotted narrative to produce an enchanted world unlike anything else in contemporary fiction." The New York Times called the book "a unique achievement, both personal witness and possible allegory of the past, present and future of Latin America." Allende followed her impressive debut with Of Love and Shadows, Eva Luna, The Stories of Eva Luna, and The Infinite Plan, all bestsellers around the world. Critical accolades have greeted the publication of each of Allende's books, which have commonly been cited for their compassion, imagination, humor and originality. The House of the Spirits was made into a feature film with an all-star cast headed by Jeremy Irons, Meryl Streep, and Glenn Close. Of Love and Shadows, starring Antonio Banderas, was released a year later. Isabel Allende was born in Lima, Peru, in 1942 and raised in Chile, Bolivia, Europe, and the Middle East, as her peripatetic family followed her stepfather's diplomatic career. She worked as a journalist in Chile until the 1973 military coup. Allende fled her homeland, settling in Venezuela with her husband, son and daughter. "I felt, as many Chileans did, that my life had been cut into pieces, and that I had to start over again," she recalls. Isolated from her family, and in particular from her beloved grandfather who was close to death, Allende began to write a long letter in which she reassured him that the would always be kept alive in her memories. That letter grew into The House of the Spirits. PAULA, Allende's first non-fiction book is a deeply moving memoir inspired by the tragic fatal illness of her 28 year-old daughter. It, too, began as a letter from mother to daughter that becomes a meditation on a mother's life and a daughter's death.

That Was Then This Is Now :: essays research papers

That Was Then This is Now   Ã‚  Ã‚  Ã‚  Ã‚  This book is about two greasers named Bryon and Mark. Mark whose parents died when he was a young age went to live with Bryon. This book is in first person, and takes place behind the eyes of Bryon. The book first starts out by introducing the other characters in the novel: Charlie, a bartender who allows Mark and Bryon to come in to his bar, but wont let them buy booze. M&M a small longhaired child who always seems to be munching on M&Ms, and he lends Bryon and Mark money all the time. After their rendezvous with M&M the boys visit their mother in the hospital, and while their Bryon meets Cathy who is M&Ms sister who just came back from medical school. After a conversation, Bryon invites Cathy to go on a date with him, and Cathy accepts. Soon Bryon talks Mark into double dating with him, then he proceeds to borrow Charlie’s car. The next night Angela, who is Bryon’s ex sends someone to attack him, and who ends up attacking Mark. Mark is sent to the hospitable, but recovers in a day or two. The story then resumes with Bryon continuing to date Cathy, and Mark seems to become more and more jealous. One night Mark, Bryon, Cathy, and M&M decide to drive up and down the Ribbon to get M&M cheered up because his dad was ridiculing him for his long hair. The Ribbon is a long stretch of road that teens hang out. While driving along M&M gets out and walks away with a group of other long haired children, but because you cant stop on the ribbon on a green light all they could do is watch him go away. For the next few days Cathy and Bryon are searching the Ribbon while Mark mysteriously brings in large sums of money to pay for his mothers hospitable bill. Bryon notices this, but never asked Mark where he is getting the money. The next day Mark says he might know where M&M is. Mark discloses a hippy hangout, and that is where Mark goes, but without Cathy. Bryon finds that M&M had been there, but was not around that day. The next day Bryon an d Cathy go to the hangout and find M&M, and he was really bad.

Inner City

1. Financial Ratios— †¢Liquidity Ratio: measure the availability of cash to pay debt. Current Ratio = Current assets/ Current Liabilities 262,515/ 285,030= 0. 92 There is a problem meeting its short term obligations The best way to improve this ratio and better position the business to cover its short-term obligations is to better manage current liabilities (accounts payables).Generate more profit (cash) out of each sale by increasing profit (as long as it is competitive within the industry), reducing costs of goods sold (making the product with less cost or providing services with less costs) or finding efficiencies throughout the operating cycle. †¢Asset Management Ratio: indicate how successfully a company is utilizing its assets to generate revenues. Inventory Turnover= COGS/ Average inventory 1,428,730/ 18,660= 76. 57 Indicate a shortage or inadequate inventory levels, which may lead to a loss in business.Average days to sell the inventory= 365 days/ inventory t urnover ratio 365/ 76. 57= 4. 8 Measure of the number of times inventory is sold or used in a time period (a year). A low turnover rate might point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. On the other hand, a high turnover rate might indicate inadequate inventory levels, which can lead to a loss in business, as the inventory is too low (stock shortages). Receivables Turnover= Sales/ Accounts Receivable 1,784,080/ 242,320= 7. 36 A low ratio implies the company should re-assess its credit policies in order o ensure the timely collection of imparted credit that is not earning interest for the firm. Days Receivable= 365/ Receivables Turnover 365/7. 36= 49. 6= 50 The receivables turnover ratio is used to calculate how well a company is managing their receivables. Total assets turnover= Net Sales Revenue/ Average Total Assets 1,784,080/ 294,565= 6. 06 Measures the efficiency of a Co. use of its assets in generating sales revenue. Companies w ith low profit margins tend to have high asset turnover, while those with high profit margins have low asset turnover. Debt Management Ratio: measure the firm's use of Financial Leverage and ability to avoid financial distress in the long run. The use of debt can improve returns to stockholders in good years and increase their losses in bad years. Debt Ratio= Total Liabilities (Total Debt)/ Total Assets (285,030+ 15,000)/ 294,565= 1. 02 All assets are financed by creditors and some losses are covered by creditors. Indicates the proportion of a company's debt to its total assets. It shows how much the company relies on debt to finance assets. The higher the ratio, the greater the risk associated with the firm's operation.A low debt ratio indicates conservative financing with an opportunity to borrow in the future at no significant risk. †¢Profitability Ratio: represents the % of total sales that Co. retains after incurring the direct costs (variable costs) associated with produc ing the goods sold. Return on Assets= Net Income/ Average Assets 17,610/ 294,565= 5. 98% Indicates that the company is asset heavy. Net Profit Margin= Net Income/ Sales Revenue 17,610/ 1,784,080= 0. 987% A high percentage of each dollar generated by the company in revenue is actual profit Gross Profit Margin= 1,784,080-1,428,730)/ 1,784,080= . 20% Indicates that gross margin isn’t large enough to cover other expenses beyond cost of goods sold. Purpose of margins is to determine the value of incremental sales, and to guide pricing and promotion decision. Understanding and monitoring gross margins can help business owners avoid pricing problems, losing money on sales, and ultimately stay in business. Helps avoid offering prices that are too low or have costs that are too high to ultimately make a profit. 2. Strengths, Weaknesses, Opportunities, and Threats— †¢Strengths: Fast Service/ delivery- supplied paint to contractors within 24 hours, -Steady growth in its mark et, -Competitive price, -Cheap rent/ low overhead costs- gives a competitive advantage, -Cheap employee wages- nonunion organization, -Low production costs- low cost and high quality paint, -Excess capacity †¢Weaknesses: -Unorganized- operating with no management or financial controls, -Lack of consistent and reliable inventory control system, -No customer record (manual count): wastes too much time, -No office space, no billing records, no shipping information -Undesirable ocation and building is in poor condition: old plant, and old equipment (dusty, dirty environment) -No sales personnel, -No computer, no database, -Inexperienced/ unskilled employees, -Lack of delegation and employee empowerment -Narrow product line, -Bad cash flow: insufficient financial resources to fund any changes, -Culture, -Lack of customer confidence: customer perception as a company that negotiates price and unreliable to fill large orders. -Lag between time when they are paying their suppliers and e mployees versus time it takes to collect receivables from customers (30-60 days) †¢Opportunities: Expand product range: go after different segments, -Purchasing a computer to organize data and reduce needless paperwork, -Increase market share by taking large orders, -Hiring professional salesmen to ensure consistent growth and accountants/ consultants to identify problems and solutions: Lower cost of goods sold, lower expenses due to Walsh’s salary, and lower bad debt. †¢Threats: -Market is in slow growth- housing market and overall economy, -High bargaining power of suppliers -High threat of substitutes: larger Co are more reliable Threat of new entrants,low entry barriers in paint manufacturing industry -Rumors that company is in difficult financial straits- unable to pay suppliers and owes a lot for payment on previous taxes, -No audit has been performed= IRS penalties: Wash did not include his income taxes in his income statement; he owes $38,510 in taxes. 3. Re commendations— Within 30 Days: †¢Pay his taxes before he gets audited †¢Collect bad debt from clients †¢Hire personnel to assist in various tasks -Salesmen and accounting managers †¢Grow business and solve current financial problems Within 90 Days: Inner City Paint should keep records of inventory, finances, billing info. -They should invest in a computer and keep all records in a database to automatically calculate changes. †¢Take a cut in high salaries †¢Find and research new suppliers -To be able to provide timely delivery for large orders †¢Minimize COGS Beyond 90 Days: †¢Buy more equipment and trucks †¢Improve management skills and create policies †¢Earn business of larger clients †¢Manage business and growth of the company and to be able to acquire companies in the future that help attaining a larger market share.

Computer Information System Brief

Kudler Fine Foods is a specialty food store located in the metropolitan area of San Diego California. Kathy Kudler founded the operation and by organizing a business plan and finance needs she was able to open the first store. Within the first six months, the store broke even and ended the year with a profit. Two more stores have opened since, and the company continues to remain bring in a profit. Kudler Fine Foods is looking to further expand the business and has asked Regal CPA’s to evaluate the company’s accounting operations.After evaluation of the systems and policies Regal CPA's will advise Kudler's on how to integrate the computer systems to meet business needs. Key Business and Accounting Information Needs Kudler’s initial business plan included funds in excess of $50,000 to install a Retail Enterprise Management System. Kathy Kudler contracted Smith Consulting to help analyze the business needs and select an appropriate REMS. Smith Consulting has been co ntracted yearly to maintain the system for Kudler Fine Foods.The REMS was chosen to help integrate Kudler’s point of sale system with the accounting modules including, general ledger, accounts payable, bank reconciliation, asset management and accounting, and security. Strengths and Weaknesses Kudler’s currently runs using a point of sale system, which reports all sales in detail sending information to the general ledger, electronic payment clearing house, and purchasing function. Each sale is transmitted into the general ledger automatically recording debits and credits, calculating the cost of goods sold, calculating FIFO inventory levels, and net profit.The POS system sends automatic transmission for credit sales to the financial institution. With each sale the POS system also adjusts inventory on hand, records discounted purchases, and tracks ordering. Having these systems integrated eliminates potential posting errors. The Entrepreneur (2014) website states that a POS system should allow a business to analyze sales data, determine how each item sells, adjust for purchasing levels, maintain sales history for future purchases, improvement of pricing accuracy by use of barcodes scanners and credit card authorizations. Currently the stores are connected through a T3 line.According to â€Å"Data-Connect† (2014), â€Å"A T3 line is an ultra high-speed connection capable of transmitting data at rates up to 45 Mbps. A T3 line is equal to approximately 672 regular voice-grade telephone lines, which is fast enough to transmit full-motion, real-time video, and very large databases over a busy network† (T3 – comprised of 28 T1 lines). T3 communication lines are generally used for larger corporations, and can be expensive averaging around $3000 per month (Data-Connect, 2014). Having this system helps to ensure all three stores remain connected and gives the able to communicate effectively.The disadvantage of a T3 line is that it is h ardware based and could crash. If a business does not have proper back up files and storage, information could be lost. A weakness within Kudler Fine Foods is with manual entry in the general ledger module and on cash purchases within the accounts payable module. When dealing with local grown produce, some growers insist on cash payments, which lead to manually entering the information into the accounts payable system. This leaves room for error from incorrect entry. This is also true for manual entry within the general ledger.Kudler Fine Foods also lacks a module for asset management and accounting. The company currently uses a spreadsheet software that is not integrated with the current REMS. This could lead to errors in correctly reporting financial information, as well as leading to additional manual entries. Opportunities Integration of all systems and procedures would greatly increase the accuracy of Kudler Fine Foods accounting system. It would be in the best interest of Kath y to contact Smith Consulting to review the current REMS, and decide what is needed to integrate the asset management and accounting module.Integrating this module will eliminate the spreadsheet software that is currently used. It would also be needed to explain the cash payment vendors with Smith Consulting to determine if the current REMS could handle such transactions, which would further eliminate manual entry. Another opportunity would be to search other hardware to connect the three stores that would be cheaper for the company. Currently the T3 line is designed for large corporations. Some suggestions would be to research a cloud storage for businesses. Cloud storage offers the same features as the T3 line but offers backup assistance.Cloud storage is also cheaper, cutting down on the business expenses (Dropbox, n. d. ). Cloud storage is good for smaller companies, with less expense, and will grow with the company’s needs. Threats Kudler Fine Foods currently does not ha ve a policy for security. The company’s REMS offer security features such as passwords, dollar limits, and limited access, without a security police or audits the business is at threat of embezzlement, hacking, and unforeseen errors. Kudler’s currently does not have an IT department to fall back on when there are issues with the software or hardware within the business.Without having an IT department the business could encounter computer or network related issues that would not be handled timely causing disruption of business. Without an IT department Kudler’s must rely on outside consulting to help repair any issues that would arise. Incorporating IT within the company would eliminate costly and time consuming repairs. Conclusion Although there is some potential for development within Kudler Fine Foods, for the most part the company is on the right track. Integrating all systems and policies would eliminate manual entries.Kathy Kudler should contact Smith Consu lting to determine how the REMS system can be upgraded to benefit the company’s needs. Also looking into different storage systems that are less costly and able to grow with the business could increase profitability. Lastly the threats within the business need to be addressed to ensure that the company does not fall at risk to fraud or other potential financial issues. Addressing the aforementioned items would ensure better business practices and procedures for Kudler Fine Foods.