Saturday, January 25, 2020

Cluster Analysis in Marketing Research

Cluster Analysis in Marketing Research Q5. Describe cluster analysis with 2 examples related to marketing research? Ans: Cluster Analysis: It is the task of grouping a set of objects in such a way that objects in the same group are more similar to each other than to those in other groups. Example 1: Type of customers choose the restaurant Family, Entertainers, Singles etc Example 2: Type of customers that choose the restaurant based on their food choice. Vegetarian/Non vegetarian Mexican, Indian, South Indian, Fast food etc What are three characteristics of a good quality clustering analysis? Ans: The reason for asking question â€Å"Q: Type of customers that choose the restaurant based on their food choice. (Vegetarian/Non vegetarian)† Collection process of data objects. It helps me to understand the of customer’s food choice. Analysis of similarities between data objects Based on the data we can analyze which type of customers on their food choice â€Å"veg/non veg†. Veg is one group and non-veg is another. Can come up with good implementation of analysis (e.g. problem solving) Answer to the Survey can help us to understand the market demand and we can provide the similar food at the restaurant based on data gathered. Example: Q6. Describe Qualitative and quantitative research methods with one advantage and disadvantage of each. Ans: Qualitative research: The information gathered is non-numerical and might include responses to an open ended survey question, dialogue from a focus group, the answer to an essay question, a term paper, or ideas brainstormed by a group. Qualitative data is not limited to words, however, and could include the contents of an art or design portfolio. Qualitative research uses observation as the data collection method. Observation is the selection and recording of behaviors of people in their environment. Observation is useful for generating in-depth descriptions of organizations or events, for obtaining information that is otherwise inaccessible, and for conducting research when other methods are inadequate. Example: Why you like our restaurant, describe? Advantage of Qualitative research: Respondents are free to answer any way they would like comment/answer. One advantage of the qualitative approach is that contextual information is gathered when the data is collected. In other words, â€Å"why† is automatically answered/provided in the data. Qualitative research is useful on early stage when we are not sure about what to study. Disadvantage of Qualitative research: It is expensive and time consuming. It can take a long time to collect and analyze the data. For Interviews it would take 10+ hours to have hour long interviews with around 10 people and that does not include the time needed to schedule the interviews. Time taken for 1 interview = time taken for interview + time taken to schedule interview + time to analyze data (recordings and notes etc). Quantitative research All of the data collected would be counted or quantified. Example: Someone’s age, income, height or weight would be quantitative data Number of hits on a website The number of correct responses on a driving test The number of minutes per week Car fuel efficiency in KM. Advantage of Quantitative research: It is less expensive and an efficient method for gathering information especially for large groups of people. Online surveys are easy way to collect data from large groups of people. In restaurant we have large database of users through data collection. It is easy and cost effective to send and collect feedback through online surveys. The USA government collects Census information every 10 years. The government doesn’t try to interview everyone in the USA instead they mail out surveys to be completed a very efficient form of data collection. Disadvantage of Quantitative research It generally does not include an explanation of ‘why.’ For example, respondents are asked to â€Å"Rate the quality of staff services at the restaurant† using the following scale: â€Å"Excellent† , â€Å"Good† ,†Fine†, â€Å"Fair† ,or â€Å"Poor.† That question would generate quantitative data because we could count the number of people who selected each of the four response options. But knowing how many people found a quality of staff as â€Å"Excellent† does not provide any insights into why it is excellent. Also respondents are limited to set of options to respond and they may not feel that any of the options best describes their experience. Q7: Qualitative research. a) Depth Interview: Interviewing is a method ofqualitative researchin which the researcher asks open-ended questions orally and records the respondent’s answers. Example: Face to face / telephonic Job Interviews can be depth interviews. Interviewer starts with greeting by asking familiar set of general questions to create comfort level for interviewee/respondent. Q: How are you? Q: Where are you from? Q: Can you please describe yourself? Advantage: Accurate results. Better rapport. More productive asCompared with non-response among focus group members Flexible and continuous Disadvantage: It is costly and time consuming. Less structured. b) Focus Groups: Itis a form ofqualitative researchin which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. One focus group watches another focus group and discusses the observed interactions and conclusion. Example: It is useful in marketing as important tool to acquiringfeedback regarding product/services. In social science it helps Interviewers to study people in a more natural conversation pattern than typically occurs in a one-to-one interview. Advantage: The face to face involvement of a moderator can ensure things on track. As everybody is under observation, so it is easy to make everybody fully engage even during free time. Disadvantage: Can be Biased [discussion can be dominated by a few people.] Group discussions can be difficult to steer and control. c) Projective Techniques: Originally developed to use in psychology. The use of vague, ambiguous, unstructured stimulus objects or situations in which the subject â€Å"projects† his or her personality, attitude, opinions and self-concept to give the situation some structure. Example: A personality test. Photo language Test. (using pictures). Advantage: Personality test is cost effective. (Only use paper and can be scored by hand or using a machine, can be taken home and returned later) Personality test is Objectivity (questions are mostly true/false) . Disadvantages: à ¯Ã¢â‚¬Å¡Ã‚ · Sheer length. Untruth (e.g: With personality test objective, there is always possibility that test taker never tell the truth.) d) Random probability sampling: Example: Advantage: Disadvantage: Q8: Quantitative research. a) Face to Face interview: In person interaction between two or more persons. Face to face interviews are characterised by synchronous communication in time and place. Example: Surveys of product and services. Job Interviews are mostly face to face. Interviewer starts with greeting and then asks familiar set of general questions to create comfort level for interviewee/respondent. [Sample set of questions for survey] Q: hi Mam/Sir, How are you? [Greeting question] Q: Where are you from? [Greeting question] Q: How do you like our restaurant food? [Aimed Question] Advantage: High responsive, there is no significant time delay between question and answerà ¯Ã‚ ¼Ã…’the interviewer and interviewee can directly react on what the other says or does. The answer of the interviewee/respondent is more spontaneous. Interviewer can formulate questions depending upon response from interviewee. Recorded, can be used later if required. Disadvantage: Time Consuming. Expensive. Difficult to locate respondent. b) Telephone interview: Telephonic interviews are characterised by asynchronous communication for place. Example: Surveys Job Interviews. Telephone interviewsare often conducted by employers in the initial interview round of thehiring process. Starts with greeting then main set of questions related to product/service etc. [Sample set of questions for survey] Q: Am I speaking to Ajit? Q: Is it right time to talk? Q: I have few questions about Chawala’s Indian restaurant? Q: How do you like our restaurant staff? Advantage: It is a cost-effective. Saves time. Extendedaccess to participants The telephone interview allows both interviewee/respondent and interviewer to be in a morerelaxed state as compared with face to face. Wide geographical access. It enables researchers to contact populations that might be difficult to work with on an face to face basis for example mothers at home with small children, shift workers, computer addicts and people with disabilities. Disadvantage: Difficult to locate person. Difficult to see the reaction of the interviewee/respondent. No view on the situation in which the interviewee is situated. Disconnection due to technology issues. c) Computer Assisted Personal Interviewing: It is an interviewing technique in which the respondent or interviewer uses a computer to answer the questions. Example: Job interviews. Psychometric tests. [Sample set of questions for survey] Q: What is your age? Q: Male or female? Q: Rate of restaurant staff services? [Rate from 1[lower] to 5[higher]] Advantage: Cost effective and time saving. Respondents are able to fill in the questionnaires themselves Attractinga worldwide audience. Disadvantage: Surveysare only for computer savvy people. (Potential bias to the survey) Quality is missing (a question that should be interpreted in a particular way, but could also be interpreted differently) People don’t know or dislike typing. [Leave subjective questions unanswered] d) Web based Questionnaire: AWeb-based surveyis the collection of data through a self administered electronic set of questions on the Web Example: Many companies use survey monkey to get feedback for their product. Survey monkey is one of the sites which help in creating web based questionnaire. (https://www.surveymonkey.com/) [Sample set of questions for survey] Q: How old are you? Q: Are you male or female? Q: Do you like our restaurant? Advantage: It is cost effective and time saving. Large set of responses can be handled easily. Easy to create/manage (sites are self explanatory, eg: survery monkey). Disadvantage: Resources may not be available to everybody (computer, mobile, internet etc) Not everybody is aware of technology. People don’t know or dislike typing. [Leave subjective questions unanswered] Formulation of questions required lot of time, expertise and knowledge. Q1: How would you apply measurement method to this situation? A variable measured on a nominal scale is a variable that does not really have any evaluative distinction. Example: Would you like to recommend the restaurant to your friends? Yes/No The answer to the question has no evaluative distinction. How would you apply scaling methods to this situation? By using ordinal measurement scaling method to scale the situation. Ordinal: The ordinal scale has the property of both identity and magnitude Example: How would you rate the quality/taste of our food and drinks? (Rate from 1 – 5) 1 (Really Bad) 2 (Poor) 3 (Average) 4 (Good) 5 (Excellent) By asking this question I would be able to know the quality of the food provided at the restaurant. Q3: Primary Scales of measurement that that are used in Statistical analysis Nominal Ordinal Interval Ratio scales Nominal: The nominal scale of measurement only satisfies the identity property of measurement Example: What is your country of citizenship? The Country that someone was born in has no inherent order so it can only be a nominal scale. Ordinal: The ordinal scale has the property of both identity and magnitude. Example: Identify the scale of measurement for the following: Information Technology Company Organisation Titles – (1) CEO, (2) Manager, (3) Project Lead and (4) Team Lead. The scale is ordinal. There is an inherent ordering in that a CEO is higher than a Manager, which is higher than a Project Lead, which is higher than Team Lead. CEO > Manager > Project Lead > Team Lead Designation has Rank orders. Interval: The interval scale of measurement has the properties of identity, magnitude, and equal intervals. Example: Question: Time of the day. The difference between 4 and 5is equal to the difference between 18 and 19. Ratio Scales: The ratio scale of measurement satisfies all four of the properties of measurement: identity, magnitude, equal intervals, and a minimum value of zero. Example: What is Income earned last year? It has equal intervals weekly, biweekly and monthly etc. Salary can be zero. (For unemployed) Q4:Difference between comparative scaling and not comparative scaling techniques in the marketing research. Comparative Scaling: The items are directly compared with each other. Paired comparison: It is sometimes the case that marketing researchers wish to find out which are the most important factors in determining the demand for a product Example: Which restaurant/Food do you prefer? Dominos or Pizza hut Italian pizza or Cheese Pizza By asking this question first I would be able to analyze the choice of user. First the type of restaurant than the type of pizza. By asking this able to analyze the demand of product. Dollar Metric Comparisons This type of scale is an extension of the paired comparison method in that it requires respondents to indicate both their preference and how much they are willing to pay for their preference The Unity-sum-gain technique A common problem with launching new products is one of reaching a decision as to what options, and how many options one offers Example: Rate the mobile products (from 1 to 5): (1 is lower and 5 is higher) Apple Samsung Nokia LG Motorola By this I would be able to know which company is most preferred by the user and at what lever and help us is launching new product. Non Comparative scaling techniques: Each item is scaled independently of the others. Continuous rating scales: The respondents are asked to give a rating by placing a mark at the appropriate position on a continuous line. How would be rate our staff services? 1 (Really Bad) 2 (Poor) 3 (Average) 4 (Good) 5 (Excellent) By asking this question I would be able to understand get the rating on quality from 1 to 5. 1 is lower and 5 is higher. Line marking scale Itemised rating scales : With an itemised scale, respondents are provided with a scale having numbers and/or brief descriptions associated with each category and are asked to select one of the limited number of categories, ordered in terms of scale position, that best describes the product, brand, company or product attribute being studied. Example: How would you rate the price of food items in the menu ? Very Expensive Expensive Very good Good Cheap By asking this question to customer of the restaurant I would be able to analyze the rate of food listed in the menu.

Friday, January 17, 2020

Christ TV Essay

Basic Details   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The title of the show is Footprints in the Sand. This title is derived from the famous modern religious anecdote about a man walking along a path. The man asks Jesus Christ why there were two sets of footprints when he was walking easy paths but only one when he was walking difficult paths. Jesus answered him by saying that when the path was hard, those were the times that Jesus carried him. The title basically hints to the religious nature of the show itself. The title will be associated with an appropriate logo that depicts â€Å"footprints in the sand† story. Credits would include producers, a director, a remote camera crew, music crew, editing crew, technical field crew, and non-technical field crew, and reality characters. Synopsis   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The show will add itself to the long line of reality programs that have been done. The clear distinction is that this is the only reality show that will actively promote Christian evangelization both to the viewers and the participants in the show itself. There will be a team of seven (7) individuals who will make up the main characters in the show. Although all seven do not necessarily have to be present in every episode, their appearances would be shuffled normally to allow all of them to be viewed significantly throughout the season. Aside from the seven, a host would make some narrations as needed in each episode. All seven would be men of strong Christian bearing. In other words, they would be priests. The seven men would be sent out to different locations throughout the States. Most of the time, they would be set as hitchhikers walking the highways with a remote camera crew. The preachers would be bugged with audio and video receivers. They would also be clothed not as priests but as civilian clad hitchhikers. The reality show basically would feature how these priests go about their duties of evangelization out on the highways. An individual priest will be featured asking for rides until one is given to him. Then the show would feature how the priest interacts with the people he had hitched a ride with. There will also be sections of on-camera interviews with the people who accepted the priest after the actual circumstances are revealed to them. If the people would not want themselves to be shown on television, then that particular episode would not be included in the season. An entire season will have to be completed before the show is aired. Only episodes of significant religious value would be shown and the rest would be edited out. This means that the show would be shot over and over again until enough significant episodes with are compiled. Each episode would be good for one hour, advertisements included.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Of course, religious Christian values would be the prime educational value that can be derived from the show. Entertainment value comes from its â€Å"feel good† nature. This show does not contain the aggressive, competitive, and sometimes even violent nature of other reality shows. Instead, it only tries to showcase the goodness of men which can be brought out with proper evangelical guidance.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Individual shows would differ with respect to the situations that the priests would be involved in, the people they would be interacting with could vary from truckers, to fraternity road trippers to families on RVs. Each episode would offer to the viewers new enriching experiences of the show’s characters. Characters   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The seven priests George McKay:   A Dominican friar in his mid forties. He is a balding man with a mild demeanor. Alfredo Salve: A Portuguese missionary who is very well traveled. He has curly hair and sports the typical beard. He is very cheerful and proclaims the Word of the Lord with much vigor. Andrew Jenkins: An old American missionary in his late 50s. He is solemn and often speaks with deep reflection. Michael Uro: A neophyte priest who has just been ordained. He is the youngest and most inexperienced among the seven. Howard Robbs: An African American preacher who speaks with conviction and zeal. Kim Lee Sun: A Korean national who was converted to Christianity and joined the missionaries. He has only a mild grasp of the English language Merick Maltov: A Jesuit with a reprimanding nature. He can have a bit of a temper at times. Wendell Jordan: The voice that would narrate in the show. There are of course other reality characters that would appear in the show as well as guests including some minor actors during some occasions. Some of these would be enumerated in the synopsis of episodes. Viewership   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The primary target viewers would be the devout Christians who are still found in large numbers in the U.S. and throughout the world. But moreover, this show seeks to eventually break into the primetime market and compete head on with the other shows that are currently popular. This show intends to give the viewing audience an alternative to all the violence filled programs that are currently shown. It will be initially offered to established Christian television networks such as EWTN, Catholic Family broadcast, and Christ TV (Jurgen 21). Eventually, it would be offered to both Christian and non-religious networks around the world. Its viewership is expected to range through income brackets, gender, and age. It is a show for everyone. That being said, potential advertisers could also be as wide ranged as the viewers with the obvious exclusion of products disapproved of by Christian groups worldwide. Proposed Synopsis of 5 episodes Episode 1:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Characters:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   All seven priests   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The show’s producers   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The show’s director   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The narrator   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ben Hatcher   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The first episode is basically an orientation of what the show is all about. It introduces each priest and gives a background overview and interviews on what they feel, their expectations, their fears, and so on. A greater focus would be set on neophyte priest Michael Uro who would be undertaking the first mission under the context of â€Å"the last being the first†. It also takes the point of view of the producers and director, as well as the narrator himself. The first episode is 50% longer (one and a half hour) than the normal airtime of the show. It will end with Michael shown walking down a Las Vegas highway trying to hitch a ride. A gets a truck and offers to pay the trucker, who would only in the next episode be introduced as Bob Hatcher. Episode 2:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Characters: Michael Uro   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Alfredo Salve   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Bob Hatcher   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Jim Kennedy   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The second episode follows two priests’ journeys. First, it will check up on Michael’s situation with Bob, how the two get introduced and some conversations that they have along Bob’s way. Bob expresses his disbelief in God and Michael tries to convince him otherwise. In subsequent interviews, Bob explains his position further (in a setting after he has learned about the show). Michael’s nervousness would also be featured in an interview. On the other hand, Alfredo Salve would be hitching a ride on a Buick driven by an old man. The old man who will be introduced in the same episode as Jim Kennedy, will open up his problems to an accommodating Salve who will give him sound advice about his children. Interviews with Salve and Kennedy would also be shown. Episode 3:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Characters: Michael Uro Kim Lee Sun Bob Hatcher   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Joey Martucci   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Mike Mowan   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Steven Childe   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   David de Cassi   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The 3rd episode continues Michael’s conversations with Bob Hatcher. It would show a gradual conversion of Bob from being a non-believer to a believer in Christ. Kim Lee Sun will be shown trying to find his ride in another highway in Indiana. He will get a ride with a group of fraternity boys. An interview with one of the boys, David de Cassi will reveal how ridiculous they found Kim at first and the circumstances in which they decided to let him aboard their van. In this episode, Kim will be able to talk some sense into the boys regarding some of their unchristian habits such as womanizing. Episode 4:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Characters: Michael Uro Bob Hatcher Howard Robbs Duke Forrest Chelsea Forrest Michelle Forrest Jimmy Forrest   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This episode will conclude Michael and Bob’s trip with Bobs conversion to the Christian faith. It will also show Howard Robbs encounter with the Forrest family. The episode with Robbs will not be a converting episode but only an observational one. The Forrest family is a devout Catholic family. Conversations between Robbs and the Forrest children, Michelle (9) and Jimmy (5) would be inspiring moments in the show. The show ends with clips from Bob Hatcher’s baptismal.   Episode 5:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Characters:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Merick Maltov Andrew Jenkins George McKay   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Joanna Kenzie   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Richard Kenzie   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The 5th episode’s main feature would be Merick Maltov’s encounter with the Kenzie couple whose marriage is on the rocks. They would be on their   way to Iowa to finalize their divorce but their minds would be changed along the way partially because of Maltov’s strong counsel. On the sidelines, Jenkins and Mckay would be featured as having troubles with getting rides. Their difficulties would be shown and their opinions about the difficulties would be taken in interviews. Rough Outline Opening Music Opening Credits Introduction on what the show is about Reintroduction of previous unfinished storylines Episode Body Focus on storyline 1 (main story line for the episode) Actual events Interviews Focus on storyline 2 (side story in the episode) Actual events Interviews Focus on storyline 1 (main story line for the episode) Actual events Interviews Focus on storyline 2 (side story in the episode) Actual events Interviews Conclusion of storyline 1 for the episode Conclusion of storyline 2 for the episode Closing Ending credits Works Cited: Jurgen, Tommy A. Broadcasting History. NY: McGraw Hill, 2006.

Thursday, January 9, 2020

Affirmative Action Essay - 857 Words

The president of a large firm announces he will be retiring. Word spreads throughout the community and resumes begin to pour in daily. The board members filter through hundreds of applications according to qualifications and experience. Fifteen applicants are selected and notified to set up an interview. One applicant surpasses all the others with his qualifications and impresses the board with his charm. The man leaves the interview confident that he will be the next president of the firm. Unfortunately, he never hears from them again. Since he was Hispanic the firm could not hire him because they already had enough Hispanic people employed. Under the Affirmative Action policy, or preferential hiring, the firm must hire someone†¦show more content†¦Racial discrimination has been a major issue in the United States history and many people have fought to have equal rights. Affirmative Action still draws a line between the races. Whether the policy is enforced at a school or a workplace, it still generates inequality. The University of North Carolina has a diverse student body with a majority of its students being African-American. An African-American student coming out of high school with a 4.0 grade point average and various extra curricular will not be accepted because of his ethnicity. Instead, a Hispanic student with a 2.9 grade point average and no extra curricular activities will be accepted just so the school will meet their quota. Why should a student who did not put forth the effort be rewarded? Nobody has the choice of ethnicity, but everyone has the choice to succeed. There is no reason to believe that anyone, in todays society, cannot achieve whatever they wish. Hard work and diligence pay off, and eventually race and sex will no longer be an issue. The goal is to make race and sex irrelevant, and preferential hiring only keeps these issues alive. Next, the inequality affirmative action bri ngs is also seen in the workplace. A new administrative position opened in a hospital and a black male was hired. Although the man was not qualified for the job, he was chosen over a white male because the hospital already had too many white males employed. What happens when someone goes to theShow MoreRelatedThe Affirmative Of Affirmative Action Essay1389 Words   |  6 Pages Many affirmative action efforts have been made since the end of the Civil War in order to remedy the results of hundreds of years of slavery, segregation and denial of opportunity for groups that face discrimination. Many African Americans such as President Barack Obama, Senator Cory Booker, the writer Toni Morrison, the literary scholar Henry Louis Gates, media star Oprah Winfrey, and rap star Jay-Z have achieved positions of power and influence in the wider society (Giddens, Duneier, AppelbaumRead MoreAffirmative Action1160 Words   |  5 PagesAffirmative Action Marlene S. Smith MGT/434 October 28, 2013 Thomas Affirmative Action Affirmative action is an action that was purposefully designed to provide full and equal opportunities for employment and education for women, minorities, and other individuals belonging to disadvantaged groups. This paper will assess the rudiments of Affirmative Action as it applies to public and private sector employers. 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Today affirmative action and other racial injustices tend to be in the spotlight quite often, suchRead MoreAffirmative Action774 Words   |  4 PagesAffirmative action is a practice that is intended to promote opportunities for the â€Å"protected class† which includes minorities, woman, and people with disabilities or any disadvantaged group for that matter. With affirmative action in place people of this protected class are given an even playing field in terms of hiring, promotion, as well as compensation. Historically, affirmative action is only known to have protected African Americans and woman; however that is not the case. Affirmative actionRead MoreAffirmative Action : Gender Action Essay970 Words   |  4 PagesAffirmative Action (ADD PROPER INTRO) Affirmative action, in its broadest sense, are attempts to help create labor and educational opportunities for groups that have been disadvantaged in the past. (Miriam Webster). Evidence has shown that throughout history, many groups have been discriminated against, and because of past (discriminations?), they continue to experience obstacles in areas of hiring, promotion, renting, buying, gaining education, and everyday economic activities. Thus, affirmativeRead MoreAffirmative Action Is An Action Or Policy? Essay1774 Words   |  8 Pages Affirmative Action remains one of the more complicated and controversial topics dealt with in American society. Affirmative Action is an action or policy designed to protect specific groups who suffer from discrimination, and provide them with programs and special opportunities. These government or private programs were designed to set right historical injustices towards the members of these groups who have suffered things like employment and e ducational disadvantages from racial discrimination

Wednesday, January 1, 2020

Writing And Research Skills With Outlines And The Social...

As I reflect on my composition II class, there are numerous projects and units that were helpful. I improved writing and research skills with outlines and the social media summary. I was exposed to Hawkeye s Smartthinking student resource center, and utilized the LOL...OMG! discussion boards. I will be discussing these various parts of the class and expressing my opinion on them. I believe the works cited padded outline, along with the social media summary, really helped me grow as a writer and researcher. The most important part of the writing process, in my opinion, is the outline. It is crucial to incorporate some type of pre-writing act so you form a foundation for your essay. This will really help jumpstart the rest of your writing process. I learned that when you create a padded outline, a big chunk of the thinking is already done once you begin your first draft. Once the outline is created, I begin looking for sources. I used the website called Noodletools to help me create all of my works cited pages. I already knew how to use this website because we use it at my high school. I recommend it for people who need help with work cited pages. It is very easy to understand. I learned that you should not indent the first line of every citation but every line under it. When I would copy and paste my works cited from noodletools into google docs, it would change the indentations. It is also interesting to me that not every teacher requires students to provide websites inShow MoreRelated5 Things Every New Content Marketer Should Know798 Words   |  3 Pagestrend, and the number of content marketers and strategists is increasing weekly, but there aren’t too many resources out there for anyone new to the job. 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Other than the technical skills, they also require the potential candidates to have relevant writing and communicationRead MoreCertial Assistant Application Essay900 Words   |  4 Pageslearnt to be nimble and adaptable. I am now looking to bring what I have learnt and apply it in an Arts environment and feel I have the qualifications and skills to do so. Being able to work alongside the very best in a critically renowned Institution to promote the Visual Arts would be an amazing opportunity and one I would give all my energy, skills and experience to. After working briefly at the Royal Academy in the summer of 2016 on Factum Arte exhibition; The Veronica Scanner – Live 3D PortraitureRead MoreEssay Plan - Is the Internet Making Us Less Intelligent?1064 Words   |  5 Pagesvolume of data that is readily available on the Internet, people now have the ability to absorb numerous sources thereby creating better analytical and critical thinkers. The Internet has provided users with more volume and depth to the way they research and are exposed to information. It provides a rather three-dimensional way of processing information in comparison to linear text. Multitasking is enhanced and utilised to gain a broader spectrum of information. Studies have shown that searchingRead MoreA Brief Note On Public Relations And Communication1900 Words   |  8 Pagesimportant to that particular career path. Police work can involve an extensive amount of research in the form of writing police or incident reports. An often overlooked aspect of police work is grant application. Grant application involves extensive research by the police department in order to secure certain types of funding. This course has been helpful in recognizing the importance of in depth and high quality research, and also the importance of proper and professional citations. In addition, this courseRead MoreReflection Paper On Public Relations1918 Words   |  8 Pag esimportant to that particular career path. Police work can involve an extensive amount of research in the form of writing police or incident reports. An often overlooked aspect of police work is grant application. Grant application involves extensive research by the police department in order to secure certain types of funding. This course has been helpful in recognizing the importance of in depth and high quality research, and also the importance of proper and professional citations. In addition, this courseRead MoreCollaborative Learning Strategies1516 Words   |  6 PagesInternational Journal of Academic Research. Collaborative Learning Strategies. This research identified the application of collaborative learning strategies as well as highlighted the area of the application of collaborative learning. Collaborative learning is a process in which two or more students work together. Collaborative strategies can be used in planning, translating and reviewing the distance educati on process to have a better product. This source will be useful in my research to help explain how collaborativeRead MoreMy Role As A Primary School Educator1492 Words   |  6 PagesI will explore the important skills I believe I will need in the 21st century as a primary school educator, I will then explore the experiences of evaluating online sources of academic information. This will then lead onto online collaboration and the advantages and disadvantages of using this as a means of sharing information. This reflective discussion will be reviewing my role as a 21st century learner and professional. I will then lead into how my experience as a consumer, producer and sharerRead MoreReflection1649 Words   |  7 PagesThis assignment is a reflection on what I have learned over the past ten weeks, as I have almost completed my first semester and I have grown and learnt more than I thought possible. I will outline my area of expertise and how they have changed over this short peri od. I will discuss my current knowledge of the online environment and how it has advanced. I will demonstrate how being introduced to certain principles have given me a clear understanding of particular unit goals I would like to achieveRead MoreMedia Violence And Its Effects1057 Words   |  5 Pages Media violence exposure has been investigated as a risk factor for aggression behavior for years. The impact of exposure to violence in the media the long term development and short term development of aggressive behavior has been documented. Aggression is caused by several factors, of which media violence is one. Research investigating the effects of media violence in conjunction with other predictors of aggression such as; environmental factors and dysfunction within the family household,